In the early twentieth century, young Ganga Bhishan Agarwal, aka Haldiram, gained a reputation for making the best bhujia in town. Fast-forward a century and the Haldirams empire has a revenue much greater than that of McDonalds and Dominos combined. In Bhujia Barons, Pavitra Kumar manages to tell the riveting story of the Agarwal family in its entiretya feat never managed before. It begins in dusty, benign Bikaner and traces the rise and rise of this homegrown brand which is one of the most recognized Indian brands in the world. The Haldirams story is not an average business story, its chock-full of family drama with court cases, jealousy-fueled regional expansion, a decades-old trademark battle and a closely guarded family secret of the famous bhujia. Fast-paced and riveting, this book provides a delicious look into family business dynamics and the Indian way of doing business.